Our Goals
Vision
A future in which metabolic health — the body's ability to regulate blood sugar and use fuel effectively — is understood and protected by healthcare professionals as the foundation of good health, and where the conditions driven by insulin resistance, from type 2 diabetes to heart disease, dementia and beyond, are routinely prevented and reversed rather than simply managed.
Mission
To equip UK healthcare professionals with the education, evidence and practical tools they need to recognise, prevent and reverse insulin resistance — improving metabolic health for the patients and communities they serve.
We do this by:
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Providing clear, evidence-based education on metabolic health and insulin resistance, so healthcare professionals can recognise, prevent and help reverse the conditions it drives.
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Championing a holistic, lifestyle-first approach — nutrition, movement, sleep and mindset — as a genuine first line of care, not an afterthought to prescribing.
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Making trusted, practical resources freely available, both our own CPD training and the independent programmes our founders have already built through Health Shelf and the Freshwell Low Carb Project.
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Supporting a growing community of UK practitioners, helping them learn from each other's outcomes rather than working in isolation.
Trustees
Dr Campbell Murdoch
Campbell I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
Dr Ruth Tapsell
Ruth I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
Dr David Oliver
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Dr Kim Andrews
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Helen Gowers RD
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David Sogan
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